Social media marketing can be very powerful for growing your audience, building your brand, and converting leads. The Only Social Media Checklist You’ll Ever Need 1. “Where did I get the information I want to share, and is it accurate?” Use this checklist before posting holiday ads on social media A1 Followers (@A1Followers) October 29, 2018 from Twitter October 29, 2018 at 12:59PM Do you have permission to use the content? Both Facebook and Instagram let you identify locations for your posts. The very people that we have helm our social media accounts are in fact a double-edged sword. A Daily Social Media Checklist Finish Any Outstanding Tasks. It’s always good to give it another read and check. Whether you’re representing yourself or your organization, a product or service, I hope this checklist serves you well in preventing potential mistakes we humans tend to make unintentionally and the embarrassment that may result. A Daily, Weekly, Monthly Social Media Checklist. Checklist: Determine your niche. Every now and then, there are tense periods when it might be inappropriate for certain posts to go out. It’s pretty common for people to be featured in the visuals or videos of a social media post. Every smart marketer needs a go-to checklist for social media marketing! Check That Posts That Are Publishing Today Are Ready To Go. Social media is a great way to remain in contact with friends and family members. What are my audience’… Get more free content. They attract attention and help your posts pop in crowded social feeds, and they support your caption to help convey your message. Make sure that you go through the video to check for synchronizing issues, audibility of the content, and major background noise. 4 years ago. Use this checklist to learn the steps to successfully engage with your audience on social media. We’ve all been there. Social Media Checklist: 10 Tips for Writing Good Social Media Posts. And in a highly unlikely scenario, your social media account might get hacked or deleted in a malicious attack. If the post goes out after that time, will it still be relevant? 52 Effective Social Media Post Ideas and Examples to Fill Your Calendar. First, let’s narrow our scope a bit from all social media channels to the two most popular, and typically most effective channels for local businesses. DO NOT FOLLOW multi-level marketing, business mums, digital agencies, contact/follower building services, etc. Social media managers have a lot on their plate - and when you're doing any kind of regular SMM, which can be busy work, you need to make sure you're covering all your bases and balancing your time in the best way possible.. The first time I allowed my teens on social media was under very strict guidelines and lasted less than a year. Creating content that does not align with your brand values will confuse the audience about what value your brand is trying to offer. A mistake in a post can be embarrassing or deeply troubling to your PR department. Proofread before sending to avoid silly mistakes. We should always make it a point to let them know that the interview or picture taken at events or sessions may be used for social media or marketing purposes. Sometimes I tend to insert random edits when inspiration hits. The full checklist is below for your easy reference. Once you have visual confirmation that the links bring you to the correct page, then you can proceed. To help, here's a quick compilation of some of my social media tips to set you up for implementing a killer social media strategy. Brand voice reminders, social media cheat sheet cards, an image check and last but not least, the essential post-post ritual. Including location information is critical for a local business, because it adds context for anyone that’s perusing your profile. When we coordinate with multiple departments to create content, certain sensitive information (e.g., company internal reports, metrics, numbers) might be included even though it might have been shared just for our own knowledge and to provide context. Emma Fitzpatrick Monday, October 29, 2018. Let’s keep our posts considerate and respectful. Got a new product or a new business? Reply. If someone takes time to like or comment on one of your posts, interact with them! Facebook is by far the leading social network out there, both in terms of name recognition and number of users. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. It can initially be challenging to set up Later so that it posts directly to Instagram (thanks to Instagram's revamped API). Plan ahead, implement, and … Listen to this article: #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which platforms you'll use to launch your brand. I appreciate your thoughtful and intentional attitud towards social media! It’s either educational or it’s entertaining. Unknowingly, we might be using content that has already been posted earlier or content that is very similar to what our competitors are sharing. Social Media Checklist: 6 Boxes to Check before You Finally Hit “Post”, Thryv » Blog Home » Social Media » Social Media Checklist: 6 Boxes to Check before You Finally Hit “Post”. Whether you're posting from your personal account or from your church's account, it's always important to be aware of what you are sharing on social media.. No matter how good our track record is, we are only human and we tend to make mistakes because no one is perfect. Nowadays we have the technology to help us with this. Having a social media launch plan is essential. “When I send out tweets, it’s 60% to make you laugh, 30% to inspire you, and %10 to promote what I’m selling,” said Shaq. When in doubt, check with the respective groups mentioned. Are you starting from scratch with social media? Recommended Reading: How to Get Started With Twitter Video Marketing; How to Do Facebook Video Marketing the Right Way; Transfer All Your Data Into An Approval Process . Review the content of the social media post and identify what the message is. Based on my years of experience in managing social media accounts and stalking competitors, here are some questions we should ask ourselves before hitting that Post button. It’s easy to adopt other people’s content and use it for our own content creation. Use numbersHow to Increase Engagement on Social Media Posts by 529% 3. Nobody will understand what is going on. Below, find 4 questions to ask yourself before posting on social media right now, according to a social media scholar. The onus is on us to make sure no such accidents happen. Review and review again before posting anything. Facebook lets you include links within your posts. If you did, be sure to grab the free cheat sheet with all 100 ideas. The Ultimate Social Checklist: 7 Steps to Follow for Every Post Step 1: Find a post purpose. To reduce the probability of making a mistake that we humans sometimes overlook, I have compiled a list of questions below. Have you read the post again after you finish crafting it? Social media is a valuable tool. In doing so, you’ll associate your posts with the broader collection of posts that share that hashtag. Consider Instagram your virtual scrapbook of your business. (Philippians 4:8) In the world of social media, we’re often quick to post “facts” before finding out if they are actually true. Even deleted posts on Facebook, Instagram, Snapchat, and Twitter can be archived or screen-grabbed and shared—so it’s important that teens are encouraged to be thoughtful and self-aware on social media. So keep it real, be yourself (your more professional self, anyway), and get to posting! In order to maximise your social media post engagement, it is essential to create segmented strategies for all of your channels. A few years ago, I made an intentional decision to start posting more on social media. The internet can be a very unforgiving place. It’s understood that most images were either taken on a mobile device or have had filters and after-effects applied to them. In fact, it’s unbelievable how many people have been fired over posting something inappropriate on their personal page! What do I want my followers to know about my brand? Read the post again and make sure it sounds logical. You might save yourself from potential embarrassment. Facebook. Ensure that there is no unintended duplication in content and that the content is not a direct copy of your competitor. Similarly, social media posts fall victim to spelling errors and typos more than we’d like to admit. I’ve broken it down here into a daily checklist, a weekly checklist, and a monthly checklist as some of the activities vary in their frequency and need. If the call to action directs the readers to make an appointment over a call, the call center has to have enough operators on duty to handle the influx of appointment calls. For many people, having a list that they can actively tick off, helps establish a realistic timeframe in which to complete these tasks during the day. Some of them are inherent, and we might do it unconsciously due to our upbringing and culture. The alternative, which you should consider for most of your posts, is sharing the same messages across both Facebook and Instagram, and editing the Facebook caption to include your clickable link there. Use this checklist before posting holiday ads on social media. Conduct a Social Media Audit. Thank you!We are excited to show you Thryv. Make sure every link is tested by physically clicking on all of the links. And I don’t just mean the time you spend scrolling through posts. What’s included in the Ultimate Social Media Checklist? This checklist will help you curate awesome social media posts to boost your engagement and following! Does your social media feel like it’s on autopilot? Let me know in the comments below! The best way to ensure you’re posting fresh new content on social media on a consistent basis is to use a content calendar. Sure, you know Santa Claus for his long white beard, rosy cheeks and twinkling eyes. Instagram doesn’t. Changing certain portions of the post may end up making the post seem weird and senseless due to the insertions. But more often than not, managing all your platforms feels like you are taking random shots in the dark. If you have no budget to do advertisements or collaborations, you can still do it for free by utilizing the five steps in the link below. In this article, I’ll share my 14-point blog post checklist that you should use before you hit publish. Make sure you have a plan to promote that social media post. So without further adieu, here are the questions that we settled on for the social media checklist for sending your next post. Does the visual/video contain anything that could be offensive? Is the content aligned with your branding. Even though it might be the mischief of a stranger, once it’s posted from your company’s social media account, it will be associated with your brand. This is due to the fact that humans are prone to human error. However, photos you include in social posts still serve an important purpose. Is the visual/video visible and in high resolution? Ensure that the content is aligned with the brand values that your organization is trying to establish. If you’re obsessed with being data-driven, as I am, you will have created a tracking link or campaign on your link(s). Having to manage multiple social media accounts can get messy at times. Once the graphics are uploaded, and the content is edited, you can approve your posts to publish to your channels. (What niche do I serve?) It’s the nearly perfect venue to share news, plug promotions, engage followers in conversations, organize events, drive traffic to your business website, and a whole lot more. Otherwise, duplicate content might make your brand look sloppy. Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. (Not sure how to handle negative comments or reviews? But sometimes technology cannot cover every single possible combination of words due to outliers. The breadth of social media marketing has become its expansive web over the years. If your social media post does not contain any information or reference to people (other than your staff) or personal information you can also confidently post it. Test the link out and ensure that you receive a hit from your clickthrough. I get that you think you might not have … Post GOOD Content. Your daily social media tasks should take you no more than 30 minutes. People have no patience to guess what each step is, and they might not send in an email or comment to verify what they understood. Whether it’s to engage with our audience or gain more followers, there should be a clear call to action at the end of the post. Ensure that any accounts tagged in your posts are correct. Some content is time-sensitive. If you have a writer crafting social copy, review every post before it’s published. Just because you think it, doesn’t mean it’s right . 3.) Got a new product or a new business? Social Media Strategy Checklist: Build out a comprehensive strategy for your social media content. Share this article. So you're quick to pick up potential fires or customer praises. When embedding links in the social media post, it’s easy to miss a letter or have a link... 2. The works that matter should be done before you post on social media. As you review your captions, also ask yourself a few questions: Thankfully, social media users don’t typically expect pictures with perfect resolution or high production value. Having a social media post without a plan to promote it is a waste and sometimes even pointless when no one sees the post. Be sure you know how to use it for good—and not in a way that comes back to “bite” you! Because we put a person behind the social media account, the content created usually connects on a level beyond the surface (i.e., stirring emotions) and this helps your fans connect better to a non-living thing — the brand. As you might see in the below checklists, there’s lots to do! I always thought that posting on social media is enough. Look at Popular Hashtags, see what is performing, and see what is performing for the … Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. There are numerous cases where people got fired for posting racist remarks in their own personal social media accounts. Step 2: Find an engaging headline/quote to share. But if the content we’re posting on our social media page is always similar to what our competitor is posting and we’re always one step behind, doesn’t it seem like our organization is copying them? Social Media. The difference between a social media policy and social media guidelines. Did I miss out on anything? Use Custom ads to promote your website and business deals. 1 Social Media for Adrien Paczosa Pages: 2 Make images for Social media ; 3 Post to Facebook ; 4 Post to Twitter ; 5 Post to Instagram ; 6 Post to Pintrest ; 7 Social Media For Fearless Practitioners: 8 ; 9 Dietitians on The Blog: 10 ; 11 A social media policy is a comprehensive document that describes in detail how the company and its employees use social media. Before you speak, you are the master of your words. Finish Any Outstanding Tasks. This makes your audience feel like you value their opinion and allows you to gather feedback before launching the rest of your rebrand. Are there any customer support tickets or inquiries lingering from the day prior? I hope you found these 100 social media post ideas and additional social media marketing tips helpful. It’s common for social media managers or individuals to manage more than one account or platform (including their personal accounts). COMMENTS. We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished. Respond to Inbound Social Messages. Just as we want our content to be respected and not plagiarised, we have to respect other people’s works. Ask yourself the following questions before posting: Will I offen. Even deleted posts on Facebook, Instagram, Snapchat, and Twitter can be archived or screen-grabbed and shared—so it’s important that teens are encouraged to be thoughtful and self-aware on social media. Social Media Networks A)FACEBOOK CHECKLIST Post once or twice a day. Post GOOD Content MORE regularly. In this article you'll discover a step-by-step plan for launching your new social media presence. Check #1: Links. If your post involves someone making money or benefiting from it, the copyright laws will be harsher. Include a featured image and relevant… This post will cover everything you need to do (checklist style) to create a visually appealing graphic for your social media posts. However, there is one major flaw. Our specialists are ready to show you exactly how Thryv works. Post goals based on the buyer’s journey and persona segmentation (via pain points and solutions sought). If you have multiple-campaigns to the same page, ensure that the correct campaign is getting the hit. Keep posts 300-500 words Technology may help us improve productivity, but it’s good practice to save a copy of the content and its resources in the event technology fails us. Approve Any Content That Is Ready For Publish . The anatomy of a hashtag is simple. I admit when I see a post … To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important. Other than gaining awareness for the brand, there are also values that you would want to call out to build brand equity. Before you post anything on social media, think about your employer’s social media policy and consider whether whatever you want to post is in line with this policy. Keep the Conversation Going, Technology is the Solution to this Year’s Burnout. Jayden Chu says. The internet has a memory. You can print it out and keep it next to the computer for quick reference when you’re creating social media content. Is what I am posting true, noble, right, lovely, admirable, excellent or praiseworthy? Social Media Examiner has a great post on conducting your own social media audit. However, it’s just as critical to engage after posting. Moments is the next thing after hashtags and mentions. I personally keep a copy of the visual or video (in high resolution) and the text content in all the social media posts I crafted in a folder organized by calendar months. If unable to locate your business in the dropdown above, please call (555) 555-5555, Select Number of EmployeesONLY ME2-4 EMPLOYEES5-9 EMPLOYEES10-20 EMPLOYEES21-49 EMPLOYEES50+ EMPLOYEES. Just like when people photobomb your selfies and group pictures, you won’t be able to tell until you review the footage. It’s smart to learn the best times to post on social media. Most social media posts are headlines, so for starters, use every trick in the book for maximizing click through rates. And hey, that leads us to … Our experts are ready to chat live Monday-Friday, 9AM-5PM CST. Nope, not hashtags – tags. In today’s age of technology and the gig economy, sharing artwork on social media for self-promotion is commonplace. In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly. There were times where I almost hit the Post button only to realize that the content was about to be posted on my personal social media account. STEP 2: Create shareable content Although this social media checklist will help you manage the business side of things, it may also help you arrange your time more responsibly. This helps me retrieve the resources fast when my colleagues request them or when I want to repurpose them for another social media post. Facebook. Put a pound symbol (#) before a word or phrase, removing all spaces, and you’ve built a hashtag. Reply. Listen to this article: #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which platforms you'll use to launch your … 4. 1. Watch how Thryv helps businesses like yours get the job, manage the job, and get credit. Feel first, think later! BLOG: Social media checklist: check before you post! 21. Always remember to keep a copy of your social media posts and resources. Before you ever click “Post” on Facebook or Instagram, go through the following social media checklist. 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