ADM does not make products that are typically sold to final consumers; it makes business-to- business products. A wholesaler switches between brands as he is attracted by price deals and promotion. that are smaller in size will probably continue to play an important role despite the creation. Advertising spending as a percent of sales dollars is largest for: Advertising spending as a percent of sales dollars is least for ________. It has technical limitations with bandwidth and data transfer. Merchandising aids and promotional allowances are sales promotion activities aimed at. To Persuade 3. ... reminder advertising: Term. Which of the following statements is true of the use of creativity in an advertising campaign? Effectiveness of an advertising medium depends on all of the following except. An advertiser cannot use an actor to represent a consumer. A full service agency might help with any of these. Sears advertises its "DieHard" auto batteries as "even better than your original battery." A. What is the first job of an advertisement? A. may try to improve a firm's image with shareholders. How should the advertising objectives of a firm be? C. comparative advertising. It refers to the promotion activities that stimulate interest, trial, or purchase by final customers. suggest new uses for a product: Familiar products such as Coca-Cola are more likely to use _____. Which country limits the use of political ads on TV? When a producer has won brand preference for its product-but is entering the sales decline stage of its life cycle-it probably should use: When a producer has won brand insistence in its target market-and just wants to keep the product's name before the public-it can use: All of the following are product-based advertising except. Advertising objectives should always be in line with promotional and marketing objectives, as well as the business strategyor mission of the organization. Which of the following is most likely to spend 2.5 percent on advertising as a percentage of sales? reach, frequency, impact and cost. 165. Using advertising to develop selective demand: may become necessary as a firm's product moves through its product life cycle. Which of the following advertising tries to develop goodwill or improve an organization's relations with various groups? The digital advertising that can stimulate viral with its wide reach and can be narrowly targeted at relatively low cost is ________. It attempts to assign a personality to the brand. "We want 35 percent of our target customers to be aware of our new product within the next two months.". Planning for mass selling involves strategy decisions about: A. what is to be said to the target customers. A company is planning sales promotion aimed at its consumers and distributors. Advertising agencies are specialists in planning and handling mass selling details. determine the kinds of advertising needed. "We want our TV ads to really promote the product.". Which of the following types of advertising would most likely be used by an oil company that wished to improve its reputation after an oil spill? Which of the following is true of pioneering advertising? Smartphones embedded with GPS (Global Positioning System) can be used as a medium to deliver ads based on customers'________. Which of the following advertising headlines is MOST oriented toward stimulating PRIMARY demand? Firms spend an average of only about 2.5 percent of their sales dollars on advertising. However, ADM is a major advertiser on news and public affairs programs that appear on national television networks. Which of the following is true of the role of smartphones and online advertising? This is an example of________ advertising. Which of the following are sales promotion activities aimed at the company's own sales force? This preview shows page 29 - 33 out of 34 pages. "Target the mass market whenever possible.". Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are called ________. Unlock to view answer. A. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called ________. A meeting reminder is set unexpectedly when you send an email message to an Exchange Server user Symptoms. In its ads, Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex, a competing brand. Regarding measuring advertising effectiveness, which of the following statements is FALSE? A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. Which of the following is true of competitive advertising? Multiple Choice . These are all examples of _____ appeals. You configure Outlook not to send reminders. Unlock to view answer. Get step-by-step explanations, verified by experts. objectives and situation should determine what specific type of sales promotion is best. This is an example of ________ advertising. Identify the digital advertising that works best for brand building and whose effectiveness can be measured by using good tracking tools. Which of the following is the WORST example of an advertising objective? Advertising effectiveness is easily measured by looking at the sales results. Reminder ads for a product work best in which stage of the adoption process? It will encourage deal-prone customers to switch between brands. Which of the following sales promotion activities is aimed primarily at wholesalers and retailers of a product? To Inform 2. Focusing on a unique selling proposition that aims an unsatisfied need is a way to arouse. Industrial customers who lack the resources to attend in-person trade shows. Reminder advertising is used by primarily by established brands or in a follow-up to a more extensive ad campaign in order to remind the consumer about the product or service, or to introduce new life or new theme into existing campaigns. An ad stressing the advantages of one brand of cookware-compared to similar (but unnamed) competitive products-is an example of ______________ advertising. Free. Which of the following statements about direct-mail advertising is most likely true? Just a reminder that only ESSENTIAL stores will now... be open in the centre (please note, all of the stores open are open in line with Government restrictions and guidelines). Regarding advertising media selection, which of the following is the best advice? intermediaries (wholesalers and retailer). ______________ is the words and illustrations of an ad message that actually communicate information to the target customer. Many countries forbid this form of advertising. A) Advertising is unsuitable for explaining any new features that a product might have. Sales promotions have increased because of competition in emerging markets. The message "Get your daily dose of vitamin C with orange juice" is an example of which type of advertising? A. Which of the following questions should be used as a criterion when evaluating creative output? Disprove the following theorems. Which of the following statements about advertising on the Internet is(are) true? It tries to develop selective demand for a specific brand. The subject on effective frequency is quite controversial. the indirect type of competitive advertising. Reminder: to disprove “for all a, b, c, d, if p, then q," you have to find one example of a, b,c,d for which p is true and q is false. A. Which type of advertising is considered useful when the product of a firm has achieved brand preference or insistence and the firm needs to primarily reinforce its previous promotion? Best Sound, Inc. placed a full-page color ad in Car Talk magazine, stressing the better sound available with its car stereo product as compared to similarly priced products, to try to affect its target market's future buying decisions. c.There are about 2,000 small commercial production companies in the US. Course Hero is not sponsored or endorsed by any college or university. This is an example of: Boomerang, Inc. has created a truly new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. Question 86. Which of the following is true regarding the functioning of advertising agencies? A virtual trade show in the farm equipment industry would most likely be targeted to which of the following? A ski resort is considering a promotional campaign that emphasizes ads in national ski magazines. A. true of the product class and the product? Which of the following would most likely be the reason for FRI Phones Inc.'s decision? For an intermediary, a sales promotion would mean all of the following except. Which of the following is true of reminder advertising? Which of the following advertising objectives is the best example of a specific advertising objective? Southeast Missouri State University • MK 343, California State University, Fullerton • MARKETING 353, University of California, Irvine • MGMT 190. Review Test Submission_ Midterm Exam - Spring 16 (1) MKT. Which of the following is true of pioneering advertising? Print ads must be identified so they are not confused with editorial matter in ________. *** 21) Which of the following is true as a difference between digital media advertising and TV advertising in the United States? In total, advertising costs less than sales promotion. Market tests are helpful in measuring the effectiveness of advertisements. Essay . Which of the following is true about creating the advertising message? In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.. Institutional C. Pioneering D. Competitive E. Comparative 156.Pioneering advertising is often needed during the _____ stage of the product life cycle. When a firm's president appears in TV testimonial ads to assure customers, employees, and stockholders that the firm is making a fast recovery from some problem, this is: Which of the following is the BEST example of "institutional advertising? When a firm is interested in targeting customers during information gathering stage of the buying process and wants to measure return on investment in advertising, which of the following should it adopt for its digital advertising? Q 155 Q 155. This is an example of ________ advertising. Advertising which tries to develop selective demand for a specific brand rather than a product category is called ______________ advertising. Which of the following observations about advertising agencies is FALSE? Inside specialists or outside consultants handle the sales promotion activities of firms. Faced with a decline in red meat consumption, the American Beef Association is sponsoring an advertising campaign to increase consumption of beef by stressing new research results about beef's nutritional benefits. I am not understanding what kind of service is to be used to keep track of the days till the birthday when the application is not running, so far I have managed to generate notification on click with the following … When considering the advertising medium of magazines, which of the following advantages and disadvantages apply? They mimic the look and feel of the platform on which they appear. The largest share of total advertising expenditures in the United States goes for ________ advertising. True False 111. What is the likely disadvantage of mobile advertising? By 2015, advertising spending in the United States was almost ________ billion. Pioneering advertising is often needed during the ______________ stage of the product life cycle. In the United States, producers of games and toys spend about ________ percent of their sales dollars on advertising. Group advertising objectives fall into three categories: 1. to develop selective demand-to affect future buying decisions. tries to develop goodwill for a company or even an industry. expecting the promotion to go on forever. The advertising medium of ________ reaches local customers who are ready to buy, but differentiation is hard because many other competitors are listed in the same place. Free. Selected Answer: Correct It is used to create top-of mind awareness among consumers. This is an example of. Which of the following is true about measuring the effectiveness of advertising? Spending on direct mail has sharply declined due to rising postage rates. Which of the following is the BEST example of an advertising objective? 3-D-T has developed a printer that will "print" t-shirts and other simple articles of clothing on demand. Which country bans any advertising targeted directly at children? A major difference between reminder advertising and pioneering advertising is that: reminder advertising focuses on selective demand, while pioneering advertising tries to develop primary demand. In the United States, the federal regulatory agency that has the power to control deceptive advertising and require corrective advertising is the: A firm has run a comparative ad, and a competitor immediately complained that the claims made by the ad are deceptive. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. For example, you set the Reminder status to None in Microsoft Office Outlook 2007. Which of the following problems is a manager most likely to face if he uses sales as a measure of, Sales results offer little guidance or direction to those responsible for planning and developing the, There is a short, often immeasurable, time period between when advertising is run and when sales, No internal-environmental variables have any significant influence on sales results. A. the ad agency that created the ad could share responsibility in any action brought by the FTC. What should the company do to effectively run its sales promotion? A manufacturer of computer printers has decided to add scanners to its line. Be sure the media match your target market.". "We want our advertising to create favorable word-of-mouth promotion for our product.". Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are: Which of the following types of advertising is most associated with the confirmation stage of the adoption process? "See your Hewlett Packard dealer to learn how an affordable portable printer can make business travel easier.". Glitter, Inc. advertises its "gold-tone" jewelry on TV, along with a toll free number and the message "operators are standing by now to take your credit card order." The company should hire outside consultants who are specialists in sales promotion to manage the task. High market share and good market potential, Low market share and good market potential, High market share but not a good market to advertise in, High market share with required monitoring for sales decline. Most websites use the ______ advertising model, which requires advertisers to pay media costs only when a customer uses the ad … When a firm offers advertising allowances to firms further along in a channel, what is the likely benefit it gets? The promotion blend for the new product probably should emphasize ______________ during market introduction. When personal computers were in the market introduction stage of their product life cycle, advertising helped consumers understand the needs of owning a computer. Question 50 1 out of 1 points Which of the following is true of reminder advertising? Which of the following is true of the AIDA model of message planning? A producer of country music CDs pays a share of local retailers' costs to get them promote its new releases. The advertiser wants to keep his product’s name before the public and uses soft-sell advertisements, which merely mention the name as a reminder. Question 49 1 out of 1 points Which of the following questions should be used, 7 out of 7 people found this document helpful. In the U.S., producers of soap and detergent spend about _____ percent of their sales dollars on advertising. 66) Which of the following statements is true of the role of advertising in business markets? ... for the following advertising objectives: a.informative ads b.comparative ad c.reminder ads. https://quizlet.com/305916004/mk-303-chapter-15-flash-cards It is generally used at the maturity as well as in decline phase of the product life cycle. (c) Reminder Advertising: This type of advertisement is adopted by companies when they visualise that their products are moved into maturity and saturation stages (or when sales are declining). Identify the correct statement about sales promotion activities. In such a case. It helps turn potential customers into adopters. The stage of adoption process benefitted by employing informative or descriptive ads is called ________. Advertising; Magi a reminder that even as we seek God, God always seeks us ... guide these Wise Men to the true and living God? Teaser campaigns for a product work best in which stage of the adoption process? For each of the following statements decide whether it is true (T) or false (F). Which kind of advertising should a manufacturer of paper towels (that are basically similar to competitive products) use if it wants to increase its market share? 44) The Zavyr Corporation, a manufacturer of electronics products, is planning to release a new product into the market. Functions of Advertising: For many firms advertising is the dominant element of their promotion mix. Which of the following digital advertising does not work for brand building and is considered unsuitable for large firms? Which of the following is an objective of informative advertising? In the U.S., grocery store retailers spend about ______ percent of their sales dollars on advertising. A business products company that depends on e-commerce. Which of the following retailers spent the LEAST amount on advertising as a percentage of sales? Which of the following is most likely to spend less than 1/10 of 1 percent on advertising as a percentage of sales? Which of the following type of digital advertising works best for high involvement products and immediate purchases? A) It is less difficult to evaluate than a pulsing schedule. Reminder : d. Persuasion .. B. It helps to add the segmenting dimension of physical location at a specific time to target marketing. Which of the following types of advertising is most appropriate for the awareness stage of an advertising campaign? But from that information, the channel is going out of its way to teach people about three core aspects: mindfulness, re-invention, and play. Also, print product claim and reminder ads must include the following statement: "You are encouraged to report negative side effects of prescription drugs to the FDA. The _____ type of competitive advertising aims for immediate buying action. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners? Which of the following statements is(are) TRUE regarding government's role in regulating advertising? From those aspects, it provides reminders to make every moment count for something. The nature of advertising requires that everyone involved in the promotional planning process. "Cooperative advertising" involves producers: and intermediaries sharing in the cost of local advertising. School For Business Finance And Entrepreneurship, California State University, Dominguez Hills, Advertising and Promotion MGT. When a website sets fees based on actual sales, it is setting fees in the same manner as traditional media. It tries to develop selective demand for a specific brand. Consider the following scenario: You create a meeting request in Microsoft Outlook. Regarding advertising, the Federal Trade Commission: A. can require firms to run corrective ads. The approach in which producers and intermediaries share the cost of ads in local media is called ________ advertising. Advertising spending as a percent of sales dollars is lowest for: Which of the following retailers spend more on advertising as a percent of sales? Now that personal computers have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. What type of advertising does it adopt? A. Canada bans any advertising targeted directly at children. Which of the following statements is NOT good advice for a marketing manager regarding media selection? Substantiate your decision (a reminder: in case you wish to prove that the statement is false, a single counterexample provides a sufficient argument). By Anne Breiling In a Nov. 19 piece in the Sentinel regarding the mission bell removal recommendation, the following quotes are found: “The mission bells are a constant reminder … These commercials provided by the manufacturer for local use are an example of: What is the objective of pioneering advertising? Which of the following is the LEAST appropriate advertising objective? The users of creative advertising must avoid using big ideas and unique selling propositions in their, After calculating both the brand development index (BDI) and the category development index (CDI), a, media planner obtains the following results: High BDI and High CDI. a.Copywriters are responsible for creating the text portion of the messages in advertisements. All of the following are true of institutional advertising except it. b. True False 110.Producers of consumer packaged goods typically stop using sales promotion when their product-markets mature. Choose one answer. Which of the following advertising media has a wide reach and is good for getting attention and for demonstrations, but is expensive, has a lot of clutter, and has limited time? When an advertiser pays a fixed amount (e.g. It is not applicable for generic consumer products. They are dependent on the advertiser and have a mixed viewpoint. Test Exam 1-Chapters 1-7.docx, University of Texas, Dallas • MARKETING MKT 6301, University of Management and Technology • MKT 100, School For Business Finance And Entrepreneurship • MKT advertisin, California State University, Dominguez Hills • MKT 352. To increase a firm's market share by 20 percent--this year. True False 109.More money (in the U.S.) is spent on advertising than on sales promotion. Focusing a company's advertising on its name and prestige is called ______________ advertising. E. What does the term "copy thrust" refer to? develop selective demand rather than primary demand. Point-of-purchase ads for a product work best in which stage of the adoption process? objectives Pick the correct statement about sales promotion. It is also known as retentive advertising. Direct competitive advertising focuses on ________. A. The competitive advertising that points out product advantages to affect future buying decisions is ________. Answers: It attempts to assign a personality to the brand. The National Cheese Association's ad theme "We are making better cheese for you" is an example of: Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa, flours, vegetable oils, and protein products that are used in the manufacture of processed foods. AT&T 上午2:49 23 Exit Reminder advertising Which of the following is (are) true of direct-mail marketing? reminder advertising: Advertising _____ define the task that advertising must accomplish with a specific target audience during a specific period of time. Which of the following is true of competitive advertising? many magazines serve only special-interest groups. The ads don't mention any brand names. Direct-mail advertising is the top-ranked advertising medium used today. Nissan's Altima advertises the performance of its new luxury sedan by showing it side-by-side with competing brands, like Lexus and BMW. "Be sure the media match your target market.". Which of the following advertising objectives is the BEST example of a specific advertising objective? 108. Advertising effectiveness should be measured against advertising objectives. 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