Coming up with an efficient local SEO strategy and executing it well is a tough challenge. Most businesses thrive on traffic both online and in person from Google, Bing, Yelp and Facebook searches. Google My Business allows this on the back-end, where you can add additional zip codes to your location as an indication of your service area. As you can see, optimizing your local SEO offers a huge opportunity to target the right audience and bring in high quality leads to your business. The main goal is to have an issue free website that is easy to use and properly indexed in the major search engines. ). Markup homepage with Local Business Markup. How the websites in even the most competitive niches outrank the rest Off-page Local SEO concerns how other websites on the internet interact with your website. This local SEO audit tool has proven to be a … This additional data and insights will give you further validation of any issues and or opportunities. 4. 1. SEO content audit provides a more in-depth look at a website’s indexable content. To start, ensure your listing is claimed, complete, and that all the information 100% matches your website. To Do: Do an audit of existing citations Compare that list to the list of normalizations As an example, Elliott noted that for many small local businesses, this USP may come down to offering more personalized customer service. Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. With Local SEO Audits, you get a professional SEO audit performed by an experienced consultant who is an expert in Local SEO. I have tried to cover the SEO Audit checklist in detail, although the content is too long, I am sure fixing all the points I have shared will improve any website organic traffic over the long period of time. If everything is clear with the question “ what is local SEO? 5. We have talked about the importance and benefits of local SEO to businesses but we have not yet come to the most important part of this post i.e. Things change quickly, and an SEO auditor ensures that every aspect remains in the same updated SEO algorithms domain. 7. 7. 6. It also requires careful reputation management as reviews are now very much a ranking factor on Google for 2019. SEO audits are the single best way to figure out why you’re not getting SEO results. This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue. An ever changing SEO audit checklist to make sure your technical SEO is on point. NEW! SEO Content Audit. Include NAP and Map Embed on site. Build Citations. Note: To audit your local page speed, you can use a tool as simple as Google PageSpeed Insights. Local SEO audits are tricky and time consuming. We will never give or sell your information to a third party. Conclusion on SEO Audit Checklist. Auditing your website isn’t optional. The main goal is to have as many links from other relevant websites as possible (or more than your competitors). Checklist for a Local SEO Audit. In addition to link-building on websites your competitors are already on, Elliott suggests that your own local suppliers and partners can also offer low-hanging fruit for local link-building. Get your free step-by-step checklist for a complete local SEO audit. Each of these elements influences the relative weighting of your Google My Business profile versus others in your area. You can take the mystery out of higher rankings and visibility for your website today with this Local SEO Checklist from Local SEO Audits. A simple checklist of tips and ideas to help you boost your local SEO for your small business All of these things are important to fix to keep your website healthy and capable of ranking in the search engines. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. The Best Local SEO Tools + Free Expert Audit Checklist. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. SEO Audit Checklist. Analyze your entire WordPress site to detect critical errors and get actionable insights to boost your SEO and get more traffic. How can your website rank higher for localized searches in Google, Bing, and Yahoo!? If you want to drive organic traffic to your site and improve your search rankings, you need to conduct website audits regularly. These data insights and search tools make determining issues with your website simple, and finding SEO opportunities, easy. By Mike Goldstein In Local Search Posted July 12, 2018. 3. That said, you choose one that will give you a broad scan of the most popular profiles for your business type and industry. Written by Raven Tools and published July, 2020. Learn More. As with any SEO audit, it’s vital that you catch the simple errors and fix the technical issues that give Google a reason to rank competitors above you. Why should they choose you over a more established national or international competitor? As of 2020, there are nearly 4,000 different categories to choose from. To figure out which areas are the most vital to audit for improving local search rankings, we spoke with Elliott Davidson. In the end, I reveal my top local ranking factors. This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue. Note: You can see your competitors’ entire backlink profile (including local backlinks, citations, and anchor text) using Raven’s Competitor Research Tools. The main goal is to have claimed, accurate, profiles for all of your business locations, providers, or professionals. The first point in our Local SEO Checklist for 2020 is to make … That said, Elliott doesn’t recommend agonizing over the speed of your web pages after a certain point. Use quick-win and geo-specific keywords To help you succeed, we’re offering this checklist to give you some structure. A 50-Point Audit for Getting Started with Local SEO. Grab the sheet. Yahoo has a service for local listings and while it is not free, … Download the Local SEO Checklist. 4. See how well your website performs when loaded on a desktop or mobile phone. This checklist covers 50 on-site and off-site points you need to audit. An easy and quick way to build out a local SEO audit in 4 minutes flat. After all, the goal of the checklist is improving your local SEO. View indexing information, find technical problems, and get keyword data about your website. Expect to spend a lot of time here. Each of these elements influence how visitors can find your website and how search engines rank your website. This often leaves them lacking in reviews, which are vitally important for building credibility — but they’re also an indicator of quality for Google. On-Page Elements. “If you’re in position 3 and your CTR increases,” he explained, “you’ll start to move up in the rankings, because this is a huge indicator for Google.”. SEO Audit Checklist Analyze your entire WordPress site to detect critical errors and get actionable insights to boost your SEO and get more traffic. I have put together this local SEO checklist to help businesses drive more customers. “Look at your local competitors’ backlink profiles to see which links they have that you don’t,” Elliott says. 8. Optimize your logo for local SEO CHANTILLY, VA. (PRWEB) APRIL 23, 2020. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. Picking the right one can have a big impact on your local SEO because it affects which local search terms Google thinks apply to you, as well as which additional features (such as menus) are included with your GMB listing. First and foremost, Elliott says you can’t skip the basics. Manually review each of your website’s pages for complete, engaging, content, and proper on-page technical structure. An exceptional local SEO campaign starts with a comprehensive website audit. Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. If there are discrepancies (e.g. Local search users are motivated and targeted. Sign up for a 7-day free trial with Raven Tools, and access our Site Auditor, backlink analysis tools, and localized rank tracking functionality. First and foremost, ensure that each of these listings matches your website and includes the most current NAP (name, address, and phone number) — and relevant business information. Alright! Here’s an audit checklist that you can use to evaluate your business’ local SEO and find ways to better it. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Terms of Service. Our audit template walks you through the process including website, links, citations & local profiles. This might be key to outperforming local competitors and bigger rivals. As Elliott explained, local SEO is typically dealing with a smaller number of backlinks to each page in the SERPs — so adding 1 or 2 locally relevant backlinks can make a huge difference in your local search engine results. When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. A Complete Local SEO Checklist. What is Local SEO checklist for? If your website runs on WordPress, you can also do this with an SEO plugin like Yoast. According to Elliott, CTR is just as important for local SEO as it is for your overall SEO health. The main goal is to have an informational website that makes it easy for people and search engines to understand what you do best. And one of the best ways to audit whether you have enough high-quality local backlinks is to look at the backlink profile for your top competitors. Search Engine Journal offers a more complete local SEO checklist if your SEO audit checklist efforts will be to benefit a local business. The local SEO checklist below has all the information you need to get started. Practice Proper Site Architecture. Verify GMB. We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. Markup homepage with Local Business Markup. Conducting a local SEO audit is your chance to identify any of these issues quickly and put you on the path to getting them fixed. What your website needs to delight people and search engines On-page Local SEO addresses the actual content found on every page of your website. Verify GMB. 5. So mobile load speed is especially important for local SEO. 2. With Local SEO Audits, you get a professional SEO audit performed by an experienced consultant who is an expert in Local SEO. Coming up with an efficient local SEO strategy and executing it well is a tough challenge. Welcome to the official site of the Virginia Department of Motor Vehicles, with quick access to driver and vehicle online transactions and information. Install WPSSO (Buy Premium for $50). How to ensure your website is built for people and search engines Technical Local SEO deals with the underlying software and technology powering your website. Designing and maintaining a checklist is the best way to get you through some search optimization elements. Build Citations. Simply click on the link below to download! Checklist for a Local SEO Audit. With the right guidance, you can perform a website audit in less than one hour. Sign In Get An Instant Demo. The added value, especially in the UK, is that some local review sites are run by government authorities. The most important thing to consider is what a person looking at the page would think. Please note: The following local SEO checklist is predicated upon the assumption that your website is already SEO optimized. As Elliott says, “you can actually have such an impact if you get the local search engine optimization strategy right, and this all starts with the audit.”In the article below, we highlight Elliott’s 4 main areas of focus when he’s doing a local SEO audit — from covering the technical basics, to optimizing Google My Business, auditing local backlinks, and boosting organic click-through rate with USP-focused meta title copy. An SEO audit is probably the first thing a business owner needs to consider when starting a web re-design or new SEO campaign. A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. The information you find will allow you to understand if you need to make website performance improvements, on-page changes, such as stickier content. We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. The amazing secret to increased local search engine visibility and rankings Google My Business is a subset of Off-page Local SEO that greatly influences your rankings for localized searches and visibility within Google Maps. At this stage, you should well on your way to checking off the boxes on your Local SEO Checklist. At the end of the day, small efforts can have a big impact when you’re working to improve local SEO. Local SEO Audit Checklist Check Yes/ No Priority (High, Medium or Low) Duplicate Content Is the website content duplicate? Local SEO: How to make a website audit in 30 minutes . A website audit checklist is a road map for next steps The complete website audit identifies things on your current website and provides a checklist of things that need fixing. It is the first activity my agency does when bringing on a new client. We started with technical SEO because all your work will be for nothing if you have an issue with Google crawling or indexing your site. If you’re having trouble getting your website to load in 3 seconds or less, Elliott offered two quick fixes that can help cut downtime to load: As Elliott told us, “if you look at the traffic breakdown for a local company, you’ll find the mobile/desktop split is often close to 50 percent.” That’s in stark contrast to other types of companies, such as corporate B2B, which might look more like 80% desktop and 20% mobile. Once you're ready to get started optimizing your website for SEO, using Boostability's and SEO Network's SEO packages are key ways to power up your local presence. Reviews pack a ton of clout … Include NAP and Map Embed on site. He is a local SEO expert and founder of boutique UK-based digital marketing agency, Contrast. With all the information you will have at your fingertips from the first five steps, you can now begin reviewing all of your website pages. The Ultimate SEO Audit Checklist is a comprehensive list of all the important items that should be included in your in-depth SEO audit. If … Using a local SEO audit checklist will help with your optimization progress and prevent any missed steps. 1. Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights. By signing up you agree to our privacy policy and will be automatically enrolled to our newsletter. Find technical issues, ensure there’s no manual penalties, and get keyword search data. “Then, it’s time to build a process for getting more GMB reviews and scaling that up to distribute your reviews across different online platforms.”. Hugely comprehensive. Figure Out Content Management System. Local SEO refers to geographically-specific queries, and … If you’re not a seasoned internet marketer or SEO, you might not be confident in taking the next steps to put the Local SEO Checklist into action. To help you succeed, we’re offering this checklist to give you some structure. Install WPSSO (Buy Premium for $50). what you have to do in order to optimize your website for local search. A simple checklist of tips and ideas to help you boost your local SEO for your small business. Follow this 127-point local SEO checklist to rank your local business higher in the Maps and organic search results. Looking to get started with local SEO? And to ensure that your SERP listings communicate your value proposition in a compelling way, you can simply run a meta audit on the Raven Site Auditor tool. This means that there are authoritative backlinks on offer from trusted domains. The key here isn’t to emulate these competitors — it’s to ensure your meta copy sets you apart from them in the search results. Tools For Sellers. Want to learn more about SEO and Marketing from Raven Tools each week ? Simply put, structured data is written in a pre-defined structure that search engines recognize. It’s a necessity. Let’s take a look at how you can successfully get started. 6. Sign Up. In this articles, we will brief you with a complete checklist that will help you perform the SEO audit of your website effectively and efficiently. The Name, Address, and Phone Number (NAP) of a business, together, comprise a "local citation". Remember two things before you begin: The time investment for an audit will depend on the size of your website. These steps should be taken in order to make auditing your online presence using the Local SEO Checklist. For the Local SEO experts here, I am wondering, what is your GMB audit checklist? Grab the sheet. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. Sales: +1-855-955-6650. Sign up to start downloading your FREE seo audit checklist. directories). Audit Reviews for Quality and Quantity. Local SEO audits provide businesses with a baseline of how they can rank locally before moving forward to a more global audience. Each of the elements can potentially impact the first impressions of your and online reputation of your business. Simply type your competitor’s website into Domain Research Central and then select the Backlinks tab on the left. This should also include your Google My Business profile. 15. With a Bing Webmaster Tools, you get similar data and tooling to what you get with Google Search Console, but specifically for the Bing search engine. NEW! Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. Include keywords and city, without being spammy. Your local SEO audit report includes optimization scores for GMB, website, and your brand. Review your page title tags and meta descriptions which map to key local search keywords, and verify that they’re leading with (and doubling down on) what makes your business unique — why should searchers click on your result? With this in mind, according to Elliot, “your website must be responsive — plain and simple.” Luckily, with a platform like WordPress or Squarespace, the themes are automatically mobile-optimized. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit … Take Images and Optimize GMB. Technical SEO Checklist. Audit Meta and Optimize It for Click-Through Rate (CTR), Summary: What to Focus on for a Local SEO Audit, Local SEO Audit: 4-Part Checklist to Help You Move the Needle on Local Search, Check that all phone numbers and email addresses across your website are clickable HTML, visible, and user-friendly for mobile users, Add your hours or opening times into your website’s footer and all directory profiles, Check your website speed and ensure that it loads in 3 seconds or less, Use structured data to boost on-page local SEO, Use an image compression tool to compress images on your website into smaller files, Reviews from customers (really important! If you want to learn more about the previous milestones and tasks, please read on the Local SEO Checklist Part 1. 3. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit should be performed. Here are the most common areas of best-practice that you need to pay attention to. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit … Understanding what these ranking factors are and how to leverage them for better Local SEO is the key to supercharging your local marketing efforts. What you need to do next to improve your local SEO Now that you have a Local SEO Checklist, you’re probably eager to start auditing your online presence. You can use the Structured Data Markup Helper tool in Google Search Console to highlight your address, phone number, and brand name. Figure Out Content Management System. Each of these elements influence how people use and search engines rank your website. Once you’ve looked into the basics and the technical side of local SEO, Elliott recommends turning away from your actual site — and focusing on your Google My Business (GMB) profile. Optimize Your Google My Business Profile to Perfection, Auditing Local Reviews & Building a Process for Getting More, 3. We strive to help businesses of all sizes grow using our powerful link building, SEO and content marketing services. And in Elliot’s experience, there are a few basics that should be tackled when you’re thinking locally: Note: If you need a quick way to identify these and other technical issues that might need to be addressed, simply type your URL into Raven’s Site Auditor tool. Keep your descriptions from 130-165 characters. As a local digital marketing agency headquartered in Chantilly, VA Conversion Pipeline is experiencing the same negative impacts from COVID-19 as many other area small businesses. About the checklist With our checklist, you’ll gain insight on the range of tasks required to improve your local SEO which … The technical SEO issues we already mentioned are critical, so you need to fix broken links, add image alt tags, remove duplicate content, and everything else that’s involved in maintaining a healthy website. Grab the sheet. SEO Audit Checklist. “Since you already have a good relationship with these local businesses, securing a backlink is an easier ask through things like content collaborations, case studies, and shared sponsorships.”, The last piece of Elliott’s recommended 4-part local SEO audit is one that might fly under the radar for local SEO — click-through rate (CTR). Jaime Theler January 3, 2020 The internet has brought the world to our fingertips, but research shows that four out of five consumers search online for products or services in their own backyard. Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. By Mike Goldstein In Local Search Posted July 12, 2018. Much of local on-page SEO optimization is about making it easier for Google and other search engines (i.e. Elliott’s tip for selecting the best category for your business is to do a competitor analysis and see which categories your key local competitors have chosen. A Complete Local SEO Checklist. You can then analyze the report, highlight the recommended changes, and add them to your SEO audit checklist. Now we’re at the fun part: content! Register with Yahoo Small Business. Use this Google My Business audit template and optimization checklist to improve local rankings, increase traffic, and generate more leads… Get The Template in Facebook Messenger » I’ve used this exact template to get some massive SEO wins for local businesses… “As part of a local SEO audit, a business should get a handle on their number of current reviews — as well as their sentiment,” Elliott says. Not all local businesses have access to a CRM system that automatically collects reviews from customers after a service has been delivered. Find a series of steps you should well on your local SEO campaign has the to. A third party this additional data and tools if you want to rank your website healthy and capable ranking... Question “ what is your GMB, website, and yours is not free, … for... Some great opportunities to be done on mobile devices out which areas the... 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